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Engagement and Education

Driven by Data

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Provider Collaboration Yields Medicare Advantage Success
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With Medicare Advantage enrollment on the rise, and an influx of plans for individuals to choose from, growth and success in the marketplace hinges on adaptability.

The market is becoming increasingly competitive and consumer demands are evolving. Growth depends on a health plan’s ability to adapt to better serve members – especially modern seniors – and focus on optimizing revenue realization, among other levers. Collaboration becomes important to serve this member segment, as over 10,000 individuals turn 65 each day. Additionally, standards are increasing, and plans are finding it harder to achieve desirable Star Ratings.

Engagement and Education

Providers play a critical role in ensuring that members take advantage of preventive health services. And it’s no secret that strong provider relationships can lead to closing gaps in care and improving risk adjustment accuracy, among other benefits.

It sounds simple, but if health plans don’t connect with providers in a non-abrasive way, and if they don’t get the right incentive plans in place, they can only go so far.

Working directly with provider offices, UST HealthProof’s provider engagement coordinators ensure that strategies around risk adjustment and Star ratings improvement are embedded into their regular workflow, in addition to regularly reinforcing educational topics. And thanks to the concurrent review of provider documentation, any deficiencies that might exist are quickly identified and addressed.

The result is enhanced risk score accuracy, increased Star Ratings, improved condition documentation, reduced RADV audit risk and, most importantly, better member care.

Driven by Data

While 62 percent of care gaps addressed by physicians were resolved, there was only a 40 percent success rate among cases where physicians did not address care gaps with UST HealthProof’s health plan client.

Additionally, risk scores are consistently more accurate for members engaged in the Provider Engagement Coordination program than for members in traditional retrospective and in-home assessment programs.

Right now, Medicare’s population and cost structure enables us to work closely with providers and reach all members. Moving forward, as commercial models begin to look more like Medicare, we’ll be able to bring similar programs to that space. Ultimately, everybody wins with a less abrasive and more cost-effective program.