Aliso Viejo, CA, Sept. 10, 2024 – UST HealthProof, a leader in administrative services for U.S. healthcare payers, is excited to announce the unification of UST HealthProof, Advantasure and Advalent under one brand – UST HealthProof. Alongside this rebranding, the company launched a new website featuring an updated logo and an enhanced user experience, including a Solution Finder.

“By bringing our brands together, we are strengthening our ability to innovate and serve our clients,” said Kevin Adams, co-founder and CEO of UST HealthProof. “Our new website offers a seamless experience that highlights who UST HealthProof is and the comprehensive solutions we provide.”

Over the past five years, UST HealthProof has strategically acquired companies like Advalent and Advantasure, uniting the expertise of top healthcare technology professionals. The redesigned website showcases this collective expertise through a user-centric design that simplifies the process of finding the right solutions for healthcare payers.

A standout feature is the Solution Finder, which helps health plans to quickly identify the best UST HealthProof solutions for their unique needs by answering a few simple questions. The website also offers enhanced, easy-to-use navigation and comprehensive content library filled with insights from our leading industry experts, under the unified UST HealthProof brand.

"Our new branded website is designed to elevate the experience for customers and visitors alike,” said Raj Sundar, co-founder and UST HealthProof Chief Strategy and Revenue Officer. “With intuitive navigation, enriched content, and streamlined access to our solutions, we’re making it easier to explore, and engage with everything UST HealthProof has to offer."

This rebranding and website launch marks a significant milestone in UST HealthProof’s ongoing commitment to innovation, efficiency, and excellence in the healthcare industry. “Uniting these three trusted brands under UST HealthProof marks the beginning of a new era of strength, purpose and collaboration,” added Adams. “Together, we’re poised to drive innovation and make significant impacts in the healthcare industry.”